How to use this generator
- Pick the article type. BlogPosting for blog posts, NewsArticle for news, Article as the general fallback.
- Enter the headline, URL, and cover image. Use the live article URL and a representative image.
- Add the author and publish date. These support author and freshness signals.
- Add the publisher name and logo. The publisher is usually your organization; the logo should be a direct image URL.
- Copy and validate the JSON-LD with the Rich Results Test.
What is Article schema?
Article schema is structured data that describes an editorial page: its headline, author, publish and modified dates, image, and publisher. It uses Article or its subtypes BlogPosting and NewsArticle.
It helps search engines understand authorship and recency, and it is used in some enhanced presentations of article content. Even where no special visual appears, clean Article markup improves how your content is parsed and attributed.
Pick the most specific type, and keep dates honest
Use the most specific type that fits: BlogPosting for a blog, NewsArticle for time-sensitive news, and Article when neither is a better match. A precise type gives search engines clearer signals than the generic one.
Keep datePublished accurate and update dateModified when you genuinely revise the piece. Inflating freshness with false modified dates is the kind of thing that erodes trust over time and does not help.
Where to put the code
Paste the generated <script type="application/ld+json"> block into the <head> of the page it describes. On WordPress, a free plugin like WPCode adds header code without editing theme files, and SEO plugins such as Yoast and Rank Math accept custom JSON-LD. On a static site, paste it straight into the HTML.
Frequently asked questions
Is this Article schema generator free?
Yes, free, browser-based, no signup.
BlogPosting or Article?
Use BlogPosting for blog content, NewsArticle for news, and Article as the general fallback. More specific is better.
Do I need an image?
It is recommended. A representative image improves eligibility for enhanced article presentations.
Who should the publisher be?
Usually your organization, with a logo as a direct image URL. In graph mode you can link the article's publisher to your Organization node by @id.
Where does it go?
In the head of the article page it describes.